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Cattle Current Podcast—Feb. 17, 2025

Negotiated cash fed cattle trade ranged from mostly inactive on light demand to a standstill in the Southern Plains through Friday afternoon, according to the Agricultural Marketing Service. In the North, trade ranged from slow on moderate demand in the western Corn Belt to moderate on moderate demand in Nebraska.

For the week, FOB live prices were $203/cwt., which was $3 lower in the Southern Plains, $5 lower in Nebraska and $2-$5 lower in the western Corn Belt.

Dressed delivered prices were $7-$8 lower in Nebraska at $320-$321. The previous week, dressed delivered prices were $328 in the western Corn Belt.

Choice boxed beef cutout value was $2.70 lower Friday afternoon at $314.70/cwt. Select was $2.70 lower at $307.14. Week to week on Friday, Choice was $7.17 lower and Select was $5.76 lower.

Cattle futures closed lower Friday as wholesale beef valued moved seasonally lower, cash fed cattle prices lost ground and funds likely exited more positions.

Live Cattle futures closed an average of $1.46 lower. Feeder Cattle futures closed an average of $1.24 lower.

Week to week on Friday, Live Cattle futures were an average of $1.92 lower through the front four contracts to an average of 47¢ higher. Feeder Cattle futures were an average of 1.72 higher.

Wheat led grain and Soybean futures higher Friday with likely short covering by funds.

Corn futures closed mostly 1¢ to 2¢ higher. Kansas City Wheat futures closed 20¢ to 23¢ higher through Mar ’26 and then 13¢ to 19¢ higher. Soybean futures closed 5¢ to 6¢ higher.  

Cattle Current Podcast—Feb. 17, 2025 2025-02-16T17:55:30-06:00

Cattle Current Daily—Feb. 17, 2025

Negotiated cash fed cattle trade ranged from mostly inactive on light demand to a standstill in the Southern Plains through Friday afternoon, according to the Agricultural Marketing Service. In the North, trade ranged from slow on moderate demand in the western Corn Belt to moderate on moderate demand in Nebraska.

For the week, FOB live prices were $203/cwt., which was $3 lower in the Southern Plains, $5 lower in Nebraska and $2-$5 lower in the western Corn Belt.

Dressed delivered prices were $7-$8 lower in Nebraska at $320-$321. The previous week, dressed delivered prices were $328 in the western Corn Belt.

Choice boxed beef cutout value was $2.70 lower Friday afternoon at $314.70/cwt. Select was $2.70 lower at $307.14. Week to week on Friday, Choice was $7.17 lower and Select was $5.76 lower.

Cattle futures closed lower Friday as wholesale beef values moved seasonally lower, cash fed cattle prices lost ground and funds likely exited more positions.

Live Cattle futures closed an average of $1.46 lower. Feeder Cattle futures closed an average of $1.24 lower.

Week to week on Friday, Live Cattle futures were an average of $1.92 lower through the front four contracts to an average of 47¢ higher. Feeder Cattle futures were an average of 1.72 higher.

Wheat led grain and Soybean futures higher Friday with likely short covering by funds.

Corn futures closed mostly 1¢ to 2¢ higher. Kansas City Wheat futures closed 20¢ to 23¢ higher through Mar ’26 and then 13¢ to 19¢ higher. Soybean futures closed 5¢ to 6¢ higher.  

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Major U.S. financial indices closed narrowly mixed Friday.

The Dow Jones Industrial Average closed 165 points lower. The S&P 500 closed fractionally lower. The NASDAQ was up 81 points.

West Texas Intermediate Crude Oil futures on the CME closed 15¢ to 55¢ lower through the front six contracts.

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With the die cast for tighter cattle supplies over the next couple of years, Stephen Koontz, agricultural economist at Colorado State University says carcass weights represent the only supply-side risk.

“Carcass weights remain substantial, and the average steer weight was 962 pounds the peak week in January. The prior high was two weeks at 960 pounds last year. The pattern in heifer weights is the same,” Koontz explains, in a recent issue of In the Cattle Markets. “It will be interesting, and important, to see the magnitude of any seasonal decline in weights through the spring … With lower corn prices and longer feeding periods then heavy weights will persist. But how heavy and what are the possible further increases? But I am doubtful there will be surprises here.”

Conversely, Koontz says the surprises will come in the margins and on the demand side.

“Packer margins have been tight for several years and there is little in the supply outlook to imply relief,” Koontz says. “The surprise will likely be reduced packing capacity sometime in the next several years. Which plants and what regions? The smallest plants in the regions with the tightest supplies. It will be interesting to see what the resiliency of the processing food system discussion transitions into. Packing capacity is overbuilt for the cattle market we will see during three to five years.”

Cattle Current Daily—Feb. 17, 2025 2025-02-16T17:43:58-06:00

Cattle Current Podcast—Feb. 12. 2025

Cattle futures closed lower Tuesday with pressure including less packer production, apparent non-commercial long liquidation and more pessimism around this week’s cash fed cattle price potential.

Toward the close, Live Cattle futures were an average of $1.29 lower. Feeder Cattle futures were an average of $2.68 lower.

Negotiated cash fed cattle trade was limited on light demand in the Southern Plains through Tuesday afternoon, according to the Agricultural Marketing Service. Although too few transactions to trend, there were some FOB live trades at $203/cwt. Elsewhere, trade was at a standstill.

Last week, FOB live prices were $206/cwt. in the Southern Plains $208 in Nebraska and $205-$208 in the western Corn Belt. Dressed delivered prices were $328.

Choice boxed beef cutout value was $1.04 lower Tuesday afternoon at $322.46/cwt. Select was $1.71 lower at $312.21.

Grain and Soybean futures were lower Tuesday with traders disappointed by the lack of news in the World Agricultural Supply and Demand Estimates.

Toward the close and through Sep ’25 contracts, Corn futures were 2¢ to 8¢ lower. Kansas City Wheat futures were 4¢ to 5¢ lower. Soybean futures were 2¢ to 5¢ lower.  

Cattle Current Podcast—Feb. 12. 2025 2025-02-11T17:18:50-06:00

Cattle Current Daily—Feb. 12, 2025

Cattle futures closed lower Tuesday with pressure including less packer production, apparent non-commercial long liquidation and more pessimism around this week’s cash fed cattle price potential.

Toward the close, Live Cattle futures were an average of $1.29 lower. Feeder Cattle futures were an average of $2.68 lower.

Negotiated cash fed cattle trade was limited on light demand in the Southern Plains through Tuesday afternoon, according to the Agricultural Marketing Service. Although too few transactions to trend, there were some FOB live trades at $203/cwt. Elsewhere, trade was at a standstill.

Last week, FOB live prices were $206/cwt. in the Southern Plains $208 in Nebraska and $205-$208 in the western Corn Belt. Dressed delivered prices were $328.

Choice boxed beef cutout value was $1.04 lower Tuesday afternoon at $322.46/cwt. Select was $1.71 lower at $312.21.

Grain and Soybean futures were lower Tuesday with traders disappointed by the lack of news in the World Agricultural Supply and Demand Estimates.

Toward the close and through Sep ’25 contracts, Corn futures were 2¢ to 8¢ lower. Kansas City Wheat futures were 4¢ to 5¢ lower. Soybean futures were 2¢ to 5¢ lower.  

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Major U.S. financial indices closed mixed Tuesday, after a back-and-forth session with traders weighing the potential domestic impact of newly announced tariffs. President Trump reinstated 25% tariffs on steel imports to the U.S. and imposed a 25% tariff on U.S. aluminum imports.

The Dow Jones Industrial Average closed 123 points higher. The S&P 500 closed 2 points higher. The NASDAQ was down 70 points.

Through mid-afternoon, West Texas Intermediate Crude Oil futures on the CME were 93¢ to $1.03 higher through the front six contracts.

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USDA’s Economic Research Service (ERS) increased the expected five-area direct weighted average fed steer price for this year — especially in the first half —in the February World Agricultural Supply and Demand Estimates (WASDE).

Based on recent prices and continued beef demand strength, ERS increased the forecast price by $11 in the first quarter to $205/cwt., by $6 in the second quarter to $200, by $2 in the third quarter to $198 and by $2 in the fourth quarter to $200. The projected annual average price increased by $5 to $201.

Expected beef production also increased by 775 million pounds (+3%) to 26.6 billion pounds, compared to the previous month’s estimate. This year’s projected beef production would be just 423 million pounds less (-1.6%) than last year.

In addition to the recent resumption of beef cattle imports from Mexico, ERS analysts cited the larger estimated calf crop than expected, and the smaller decline in cattle outside feedlots than expected, in the recent Cattle report.

“As a result, higher placements are expected for the year and slaughteris raised, primarily in the second half of the year,” say ERS analysts.

Cattle Current Daily—Feb. 12, 2025 2025-02-11T17:04:36-06:00

Cattle Current Podcast—Feb. 11, 2025

Cattle futures rose Monday, building on the previous session’s firmer tone, following last week’s rout.

Toward the close, Live Cattle futures were an average of 97¢ higher. Feeder Cattle futures closed an average of $2.45 higher.

Negotiated cash fed cattle trade was at a standstill in all major cattle feeding regions through Monday afternoon, according to the Agricultural Marketing Service. 

Last week, FOB live prices were $206/cwt. in the Southern Plains $208 in Nebraska and $205-$208 in the western Corn Belt. Dressed delivered prices were $328.

The weighted average five-area direct FOB live steer price last week was $2.52 lower at $207.05/cwt. The weighted average dressed delivered steer prices was $2.09 lower at $326.98.

Choice boxed beef cutout value was $1.63 higher Monday afternoon at $323.50/cwt. Select was $1.02 higher at $313.92.

Grain and Soybean futures were mixed Monday.

Toward the close and through Sep ’25 contracts, Corn futures were 3¢ to 5¢ higher with likely betting on bullish adjustments in the monthly World Agricultural Supply and Demand Estimates due out Tuesday.

However, Kansas City Wheat futures were 6¢ to 8¢ lower and Soybean futures were fractionally lower to 1¢ lower.

Cattle Current Podcast—Feb. 11, 2025 2025-02-10T17:38:42-06:00

Cattle Current Daily—Feb. 11, 2025

Cattle futures rose Monday, building on the previous session’s firmer tone, following last week’s rout.

Toward the close, Live Cattle futures were an average of 97¢ higher. Feeder Cattle futures were an average of $2.45 higher.

Negotiated cash fed cattle trade was at a standstill in all major cattle feeding regions through Monday afternoon, according to the Agricultural Marketing Service. 

Last week, FOB live prices were $206/cwt. in the Southern Plains $208 in Nebraska and $205-$208 in the western Corn Belt. Dressed delivered prices were $328.

The weighted average five-area direct FOB live steer price last week was $2.52 lower at $207.05/cwt. The weighted average dressed delivered steer prices was $2.09 lower at $326.98.

Choice boxed beef cutout value was $1.63 higher Monday afternoon at $323.50/cwt. Select was $1.02 higher at $313.92.

Grain and Soybean futures were mixed Monday.

Toward the close and through Sep ’25 contracts, Corn futures were 3¢ to 5¢ higher with likely betting on bullish adjustments in the monthly World Agricultural Supply and Demand Estimates due out Tuesday.

However, Kansas City Wheat futures were 6¢ to 8¢ lower and Soybean futures were fractionally lower to 1¢ lower.

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Major U.S. financial indices closed higher Monday, led by tech stocks.

The Dow Jones Industrial Average closed 167 points higher. The S&P 500 closed 40 points higher. The NASDAQ was up 190 points.

West Texas Intermediate Crude Oil futures on the CME closed $1.19 to $1.47 higher through the front six contracts.

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“Cow culling will determine herd dynamics in 2025,” says Derrell Peel, Extension livestock marketing specialist at Oklahoma State University, in his weekly market comments. “It depends both on what producers are trying to do and what Mother Nature will let them do – drought is still a large threat.”

Moreover, Peel explains heifer retention this year can set the stage for herd expansion beginning ion 2026.

“The inventory of replacement heifers suggests that there are few plans for increased heifer breeding going into 2025, but impulse heifer breeding during the year may result in additional bred heifers for 2026,” Peel says.  “As with cow culling, it will depend on what producers are trying to do and whether drought limits those plans.”

Given that the pool of bred heifers was 1.7% less year over year Jan. 1, Peel explains cow slaughter will have to decrease at least 7% year over year to hold the beef cow inventory stable.

Cattle Current Daily—Feb. 11, 2025 2025-02-10T17:26:50-06:00

Cattle Current Podcast—Feb. 10, 2025

Cattle futures stabilized Friday, following a week of losses driven by opening of the Mexican border to feeder cattle, discovery of a new bird flu train in dairy cattle, packer-announced production cuts for the coming week and lower cash fed cattle prices.

Live Cattle futures closed an average of 38¢ higher, except for unchanged in near Apr.

Week to week on Friday, Live Cattle futures closed an average of $3.82 lower ($3.17 lower at the back to $5.52 lower toward the front).

Feeder Cattle futures closed an average of 43¢ higher, except for an average of 23¢ lower in the front three contracts.

Week to week on Friday, Feeder Cattle futures closed an average of $8.04 lower ($5.87 lower toward the back to $10.82 lower in spot Mar).

Negotiated cash fed cattle trade was mostly inactive on very light demand through Friday afternoon, according to the Agricultural Marketing Service.  

For the week, FOB live prices were $2 lower in the Southern Plains at $206/cwt., $2 lower in Nebraska at $208 and $2-$5 lower in the western Corn Belt at $205-$208. Dressed delivered prices were $2 lower at $328.

Choice boxed beef cutout value was $2.11 lower Friday afternoon at $321.87/cwt. Select was $1.87 lower at $312.90.

Week to week on Friday, Choice boxed beef cutout value was $5.81 lower and Select was $4.17 lower.

Estimated total cattle slaughter last week of 584,000 head was 16,000 head fewer than the previous week and 33,000 head fewer than the same week last year. Year-to-date estimated total cattle slaughter of 3.3 million head was 304,000 head fewer (-8.5%) than the same period last year. Year-to-date estimated total beef production of 2.8 billion pounds was 124.3 million pounds less (-4.2%).

Grain and Soybean futures closed lower Friday on likely profit taking and weekend position squaring.

Corn futures closed 5¢ to 7¢ lower through old-crop contracts and then mostly 2¢ to 3¢ lower. However, they closed an average of 6’4¢ higher week to week through the front six contracts.

Kansas City Wheat futures closed mostly 1¢ to 2¢ lower on Friday.

Soybean futures closed mostly 6¢ to 11¢ lower.

Cattle Current Podcast—Feb. 10, 2025 2025-02-09T12:23:57-06:00

Cattle Current Daily—Feb. 10, 2025

Cattle futures stabilized Friday, following a week of losses driven by opening of the Mexican border to feeder cattle, discovery of a new bird flu train in dairy cattle, packer-announced production cuts for the coming week and lower cash fed cattle prices.

Live Cattle futures closed an average of 38¢ higher, except for unchanged in near Apr.

Week to week on Friday, Live Cattle futures closed an average of $3.82 lower ($3.17 lower at the back to $5.52 lower toward the front).

Feeder Cattle futures closed an average of 43¢ higher, except for an average of 23¢ lower in the front three contracts.

Week to week on Friday, Feeder Cattle futures closed an average of $8.04 lower ($5.87 lower toward the back to $10.82 lower in spot Mar).

Negotiated cash fed cattle trade was mostly inactive on very light demand through Friday afternoon, according to the Agricultural Marketing Service.  

For the week, FOB live prices were $2 lower in the Southern Plains at $206/cwt., $2 lower in Nebraska at $208 and $2-$5 lower in the western Corn Belt at $205-$208. Dressed delivered prices were $2 lower at $328.

Choice boxed beef cutout value was $2.11 lower Friday afternoon at $321.87/cwt. Select was $1.87 lower at $312.90.

Week to week on Friday, Choice boxed beef cutout value was $5.81 lower and Select was $4.17 lower.

Estimated total cattle slaughter last week of 584,000 head was 16,000 head fewer than the previous week and 33,000 head fewer than the same week last year. Year-to-date estimated total cattle slaughter of 3.3 million head was 304,000 head fewer (-8.5%) than the same period last year. Year-to-date estimated total beef production of 2.8 billion pounds was 124.3 million pounds less (-4.2%).

Grain and Soybean futures closed lower Friday on likely profit taking and weekend position squaring.

Corn futures closed 5¢ to 7¢ lower through old-crop contracts and then mostly 2¢ to 3¢ lower. However, they closed an average of 6’4¢ higher week to week through the front six contracts.

Kansas City Wheat futures closed mostly 1¢ to 2¢ lower on Friday.

Soybean futures closed mostly 6¢ to 11¢ lower.

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Major U.S. financial indices closed lower Friday, pressured by inflation worries tied to potential broader tariffs and stronger employment, as well as declining consumer confidence.

Total nonfarm payroll employment rose by 143,000 in January, and the unemployment rate edged down to 4.0%, according to the U.S. Bureau of Labor Statistics.

Average hourly earnings for all employees on private nonfarm payrolls rose by 17¢, to $35.87. Over the past 12 months, average hourly earnings have increased by 4.1%.

The Dow Jones Industrial Average closed 444 points lower. The S&P 500 closed 57 points lower. The NASDAQ was down 268 points.

West Texas Intermediate Crude Oil futures on the CME closed 35¢ to 39¢ higher through the front six contracts.

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The U.S. beef industry is poised for another year of strong market performance, driven by tight cattle supplies and robust consumer demand, according to CattleFax analysts at the organization’s Outlook Seminar, held as part of CattleCon 2025 in San Antonio, Texas.

As the beef cowherd enters a stabilization phase following years of contraction, they say resulting supply constraints have shifted market leverage decisively in favor of cattle producers.

Kevin Good, vice president of market analysis at CattleFax, explained the U.S. beef cow herd is expected to see the cycle low to start 2025 at 28 million head, 150,000 head below last year and 3.5 million head from the 2019 cycle highs.

“We expect cow and bull slaughter to continue declining in 2025, with overall numbers down by about 300,000 head to 5.9 million head total. Feeder cattle and calf supplies outside of feedyards will also shrink by roughly 150,000 head, while cattle on feed inventories are starting the year slightly below 2024 levels at 11.9 million head,” according to Good. “With a tighter feeder cattle supply, placement pace will be more constrained, leading to a projected 700,000-head drop in commercial fed slaughter to 24.9 million. After modest growth in 2024, beef production is expected to decline by about 600 million pounds to 26.3 billion in 2025, ultimately reducing net beef supply per person by 0.8 pounds.”

Mike Murphy, CattleFax chief operating officer, forecasted the average 2025 fed steer price at $198/cwt., up $12/cwt. from 2024. All cattle classes are expected to trade higher, and prices are expected to continue to trend upward. The 800-lb. steer price is expected to average $270/cwt., and the 550-lb. steer price is expected to average $340/cwt. Utility cows are expected to average $140/cwt., with bred cows at an average of $3,200/head.

“While the cyclical upswing in cattle prices is expected to persist, the industry must prepare for market volatility and potential risks,” Murphy says. “Producers are encouraged to adopt risk management strategies and closely monitor developments in trade policy, drought conditions, and consumer demand.”

Cattle Current Daily—Feb. 10, 2025 2025-02-09T12:21:40-06:00

Cattle Current Podcast—Feb. 5, 2025

As logic suggested, Cattle futures lost ground Monday, between likely technical correction, the weekend announcement from APHIS that Mexican cattle imports to the U.S. will resume this week and tariffs levied on Canada, Mexico and China, though Mexican tariffs are now postponed for a month.

Live Cattle futures closed an average of $2.04 lower. Feeder Cattle futures closed an average of $4.84 lower.

Negotiated cash fed cattle trade was inactive on very light demand in all major cattle feeding regions through Monday afternoon, with too few transactions to trend, according to the Agricultural Marketing Service. 

Last week, FOB live prices were $6-$7 higher in the Southern Plains at $208/cwt. and steady to $2 lower in in the North at $210. Dressed delivered prices were steady to $2 higher at $330.

The weighted average five-area direct FOB live steer price was 38¢ higher at $209.57/cwt. The weighted average dressed delivered price was 45¢ lower at $329.07.

Choice boxed beef cutout value was $4.31 higher Monday afternoon at $331.99/cwt. Select was $2.77 higher at $319.84.

Grain and Soybean futures gained Monday when announcement came that new Mexican tariffs were postponed for a month and perhaps some betting on a deal getting done with China.

Corn futures closed 5¢ to 6¢ higher through Jly ‘26 and then mostly 2¢ to 3¢ higher.

Kansas City Wheat futures closed 5¢ to 6¢ higher.

Soybean futures closed 11¢ to 16¢ higher through Mar ‘26 and then 7¢ to 8¢ higher.

 

Cattle Current Podcast—Feb. 5, 2025 2025-02-04T07:49:43-06:00

Cattle Current Daily—Feb. 4. 2025

As logic suggested, Cattle futures lost ground Monday, between likely technical correction, the weekend announcement from APHIS that Mexican cattle imports to the U.S. will resume this week and tariffs levied on Canada, Mexico and China, though Mexican tariffs are now postponed for a month.

Live Cattle futures closed an average of $2.04 lower. Feeder Cattle futures closed an average of $4.84 lower.

Negotiated cash fed cattle trade was inactive on very light demand in all major cattle feeding regions through Monday afternoon, with too few transactions to trend, according to the Agricultural Marketing Service. 

Last week, FOB live prices were $6-$7 higher in the Southern Plains at $208/cwt. and steady to $2 lower in in the North at $210. Dressed delivered prices were steady to $2 higher at $330.

The weighted average five-area direct FOB live steer price was 38¢ higher at $209.57/cwt. The weighted average dressed delivered price was 45¢ lower at $329.07.

Choice boxed beef cutout value was $4.31 higher Monday afternoon at $331.99/cwt. Select was $2.77 higher at $319.84.

Grain and Soybean futures gained Monday when announcement came that new Mexican tariffs were postponed for a month and perhaps some betting on a deal getting done with China.

Corn futures closed 5¢ to 6¢ higher through Jly ‘26 and then mostly 2¢ to 3¢ higher.

Kansas City Wheat futures closed 5¢ to 6¢ higher.

Soybean futures closed 11¢ to 16¢ higher through Mar ‘26 and then 7¢ to 8¢ higher.

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Major U.S. financial indices closed lower as traders had a chance to react to the weekend’s tariff news.

The Dow Jones Industrial Average closed 122 points lower. The S&P 500 closed 49 points lower. The NASDAQ was down 235 points.

West Texas Intermediate Crude Oil futures on the CME closed 7¢ to 63¢ higher through the front five contracts.

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Derrell Peel, Extension livestock marketing specialist at Oklahoma State University provides broader context to Friday’s Cattle inventory report, in bis weekly market comments.

For instance, the total cattle inventory of 86.7 million head Jan. 1 was down 0.6% year over year, which was 1.8% less than the recent cyclical low in 2014 and the least since 1951, according to Peel. He adds the inventory of cattle and calves has declined 8 million head (-8.5%) since the cyclical peak in 2019.

The beef cow herd Jan. 1 numbered 27.9 million head, which was 0.5% less year over year. That was 3.8% less than the previous low in 2014 and the fewest since 1961, according to Peel. He explains the beef cow herd is 3.8 million head fewer (-11.9%) since the recent peak in 2019.

Peel adds that the die is mostly cast for herd dynamics this year.

“The small inventory of beef heifers calving in 2025 (a part of the total beef replacement heifer inventory) suggests that little, if any, growth in the beef cow herd is likely. With bred heifers determined for the year, it will depend on cow culling,” Peel says. He explains, “The cow culling rate in 2024 dropped to 10.2% (from higher levels in 2021-2023), about equal to the previous twenty-year average.  Another year of sharp decrease in beef cow culling could lead to minimal herd growth but, lacking that, the cow herd could shrink a bit more this year.” 

Nationwide, calves and feeder cattle sold $3-$8/cwt. higher last week, with instances of $10-$15 higher, according to the Agricultural Marketing Service. There were 348,300 head reported at auction, direct and via video-internet, which was about 79,000 head more than the previous week and 3,000 head more than the same week last year.

Cattle Current Daily—Feb. 4. 2025 2025-02-04T07:41:19-06:00

This Is A Custom Widget

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.